To conduct a reactivation campaign

After all, the more often you are sent to spam, the worse the sender’s reputation becomes, and with it the deliverability. The USAinUA company decided to reactivate it in early October - before Black Friday, so that the email campaign would give a minimum of problems and maximum conversions. How they reactivated: to whom and what was sent , you need to understand which subscribers to reactivate and create a mailing chain.


Below is a step-by-step description USA Phone Number List of how USAinUA was reactivated. We have identified a segment of subscribers that needs to be reactivated How to highlight inactive subscribers? You don’t have to complicate your life and use automatic segments in SendPulse. Just go to the desired address book, go to the “Segments” tab and select the ready-made “Inactive” segment.



The service automatically allocates here all addresses that have not opened any of the last five mailings over the past three months. An example of a ready-made automatic segment of inactive subscribers An example of a ready-made automatic segment of inactive subscribers USAinUA decided to go a little further: they analyzed at what point the number of inactive subscribers began to grow sharply, and decided to increase the period to six months. Such data can be viewed in statistics from