Post by nojime4575 on Feb 14, 2024 23:34:59 GMT -6
In which priority is given to the customer experience as a whole and activities are planned based on what the consumer shows that you prefer. Be a destination Consumers are increasingly demanding more from the shopping experience. The place where all this happens must be considered a point where you can try new experiences and not a place where you "have to" go to satisfy a need. In a certain sense, it is as if the points of sale changed their main intended use , to become an attractive destination in which people can immerse themselves.
To discover and celebrate the values of the brand , and the key to success is not only given by 'increase in sales but from the narrative behind it. Be Loyal It is well Morocco Phone Number List known that loyalty programs were born in the retail world. Loyalty cards and collecting points quickly became the way to reward customers but also to get to know them better. The evolution of the concept of loyalty is that of engagement . Sooner or later a brand understands that loyalty comes from customer involvement with their values and that meaningful experiences must be activated, which go beyond the economic transaction and earn & burn models.
The most far-sighted players have implemented a change of perspective, moving from the concept of loyalty program to that of membership. In this case, the goal is to make the customer feel part of an exclusive community, offering a personalized experience that at the same time celebrates the values of the brand. Be Personal Thanks to the advent of new digital technologies, which allow a significant reduction in costs, it is possible to move from a one-to-many relationship (the company that uses the same type of product/service/communication
To discover and celebrate the values of the brand , and the key to success is not only given by 'increase in sales but from the narrative behind it. Be Loyal It is well Morocco Phone Number List known that loyalty programs were born in the retail world. Loyalty cards and collecting points quickly became the way to reward customers but also to get to know them better. The evolution of the concept of loyalty is that of engagement . Sooner or later a brand understands that loyalty comes from customer involvement with their values and that meaningful experiences must be activated, which go beyond the economic transaction and earn & burn models.
The most far-sighted players have implemented a change of perspective, moving from the concept of loyalty program to that of membership. In this case, the goal is to make the customer feel part of an exclusive community, offering a personalized experience that at the same time celebrates the values of the brand. Be Personal Thanks to the advent of new digital technologies, which allow a significant reduction in costs, it is possible to move from a one-to-many relationship (the company that uses the same type of product/service/communication