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Post by rakib1 on Feb 15, 2024 0:13:47 GMT -6
What happened at the start of the project The client just switched to the SendPulse platform from another service so that all the company’s mailings were carried out within one system. I asked for recommendations on the frequency and technical implementation of mailings during Black Friday and Cyber Monday. Launch a series of sales mailings using SendPulse. Receive an additional sales stream using the email channel Poland Phone Number List and a minimum number of unsubscribes and complaints from users. Step #1. Creating a series of sales letters First, a series of sales letters was thought out according to the following logic: Implement a preparatory newsletter on the eve of Black Friday to whet the interest of subscribers and open the first sales. Launch a newsletter in the midst of Black Friday with strong offers to the core segment of your subscriber base. Send additional mailings with special offers exclusively to the segment of active buyers. Launch an email with the goal of additional sales during Cyber Monday to the main segment of subscribers. Step #2. We send our first newsletter on the eve of Black Friday Two days before the start of sales, the first preparatory mailing was sent to the main subscriber base.
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