Post by account_disabled on Mar 5, 2024 1:54:46 GMT -6
Organize keyword groups by intent The intention behind a search query is perhaps the most important thing in SEO. Matching the searcher's intention and meeting the right customer demand is what keeps visitors flowing in the long term, because you are rewarded for helping the searcher. What intention do the groups of keywords you have put together match, if you look at your customer journey? Is the person who would be looking for it still looking around, or almost ready to make a purchase? What phase is the seeker in? Always keep this in mind.
Of different intentions and phases, Avinash Kaushik (co-founder of Google) developed the See-Think-Do-Care framework , which focuses on certain intentions of searchers and Chinese Singapore Phone Number List visitors. It covers the types of audiences and their intent at each stage. “Care” has been added for existing customers. I will leave them aside here because they have different intentions than non-customers and are usually approached with a different approach in marketing. see think do model Source: Kaushik.
net Help with classification To get some help with the classification of your keywords, you can search on Google yourself. Enter your keywords into Google and look at the results page: what kind of content comes back? Only product pages and services pages? Then, according to Google, the keyword probably best matches a purchase intention (the Do phase). For example, if only informative pages rank, without purchase intent and with little to no conversion-stimulating elements, it is probably aimed at more exploratory visitors: the See or Think phase.
Of different intentions and phases, Avinash Kaushik (co-founder of Google) developed the See-Think-Do-Care framework , which focuses on certain intentions of searchers and Chinese Singapore Phone Number List visitors. It covers the types of audiences and their intent at each stage. “Care” has been added for existing customers. I will leave them aside here because they have different intentions than non-customers and are usually approached with a different approach in marketing. see think do model Source: Kaushik.
net Help with classification To get some help with the classification of your keywords, you can search on Google yourself. Enter your keywords into Google and look at the results page: what kind of content comes back? Only product pages and services pages? Then, according to Google, the keyword probably best matches a purchase intention (the Do phase). For example, if only informative pages rank, without purchase intent and with little to no conversion-stimulating elements, it is probably aimed at more exploratory visitors: the See or Think phase.